Technorati State of the Blogosphere Report 2008
This week, Technorati – the most popular blog search engine – releases its newest State of the Blogosphere Report 2008.
This year’s report is divided into 5 parts (or 5 days). Below are the most interesting findings of the first day.
Quick facts about blogging 2008
1. 133 million blogs indexed since 2002 vs. 70 million blogs in April 2007.
2. 900K blogs are created every day vs. 120K in 2007.
3. 10 blogs are created every second in 2008.
4. Daily number of posts is now only about a million vs. 1.4 million posts a day in 2007.
Blogosphere’s growth in 2008 is still impressive.
Hot trend of blogosphere in 2008 is growing popularity of blogs vs. the mainstream media
2007: 22 blogs are in the Top 100 list of the most popular websites.
2008: 4 of 10 Top entertainment sites are blogs, and two of them take the first and the second positions.
In 2008 blogs are changing their format and the difference between top blogs and classic mainstream media became less and less clear. This fact is also emphasized in the report: “Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere”.
Who is blogging or how does a blogger look in 2008?
Technorati also pays great attention to the bloggers – who they are, where they are from, why and about what they are blogging, etc.
Here are some of the highlights:
1. Two-thirds of all bloggers are male;
2. 50% are aged 18-34;
3. Bloggers are more affluent and educated than the general population (70% have college degrees);
4. 44% of bloggers are parents.
Reasons why people blog by popularity
1. To share their opinions and experience with others.
2. To meet new friends and like minded people.
3. Business or self promotion.
No comments yet.