Do you yahoo? Remember that question? In spite of all Yahoo efforts, “yahoo” hasn’t become the verb that means “search”. Everyone knows the word which means web search nowadays – it’s “google”. And now Google takes one more step towards leadership – the new search tool Google Squared released last week.
- search results are displayed as a chart which gives not only links, but also other related information. For example:
- rows and columns in a result chart can be added or removed. ‘Add column’ field suggests various parameters to add or allows to type your own.
- squares can be saved to your Google account and easily removed when they are not needed.
What can be better:
- amount of search results is extremely small in comparison with the amount for the same queries in usual Google Search.
- in most cases, column values for one item are taken from different websites that can adversely affect search relevance. Nevertheless, you can view other values for most parameters and choose the most reliable one.
Google Squared still needs a bit of work, but it has a potential to simplify and improve web search in the future.
So much is written about traffic boosters and how to generate traffic for a website. There are techniques everyone knows about and almost everyone uses – keyword targeting, creating good content, link building, joining online communities, providing newsletters, etc. I’m tired to read about it, and you? All of these are so well-known that they became boring. It’s time to look for something new:
- Making links attractive for visitors. Assuming you’ve found where to place links to your website – on your partner’s websites, on your blog, etc. – how will you make visitors click them? How will they attract the attention of your potential visitors? Usual textual links have minimal visibility and don’t excite interest. Pictures are much better – they attract attention and give an idea about what visitors can find by clicking the link. But moving pictures, like a slideshow, are even better. Moving objects are the first we see on a web page. That’s why creating a slideshow, even as small as a size of the smallest banner block on a sidebar, can make your link more visible and therefore more clickable. It’s better to make slideshows with built-in links. Also, different links can be assigned to different slides to drive traffic exactly to the web pages you need. Such slideshows can be easily created with the special software, for example, with the tool I’ve already recommended you – FlashSlider.
- Localization and geographical targeting. Do you know that English is spoken by only 35% of Internet users? Do you know that only ≈40% of queries on search engines are submitted in English? Do you know that search engines offer different results for the same queries depending on the user’s location? Websites to be displayed on the first page of search results are websites targeted for certain location. So, if your website is targeted globally, it can be ranked lower than websites with the similar content targeted for the place where the search query comes from. The first thing you can do is to translate a website at least to languages you know. The more languages, the better results. Language of the website is one of the main factors search engines take into account to determine its geographical belonging. The next is to make geographic targeting for a website, especially if it has a neutral top-level domain (e.g. com, org). Of course, if you really target globally, you shouldn’t exclude your potential visitors by setting local targeting, in this case you’d better to translate your website to different languages.
- Traffic Programmer. A neat Firefox add-on: without registering and logging or providing any personal info, you become a member of web surfers network. You auto-surf other members’ websites, they surf yours generating the unique traffic for you. This is the simplest you can do. Unlikely to social networks, communities and bookmarking services, it doesn’t require much time and work from you. Everyone who has ever worked with social networks knows that to drive a real traffic from here, you have to spend hours every day. That’s why I like Traffic Programmer – it generates unique traffic with no efforts.
That’s the traffic generators I use. I’ll be glad to learn about yours in comments!
Today during my routine web surfing I’ve found an interesting website – The Church of Google and had a lot of fun. The main standpoint of the Church of Google is that Google is God – kinda humor but Google has penetrated into our lives so much that I seem to start believe this soon 🙂 Yesterday’s Gmail crash showed that people are really scared by being without Google even for a few hours. So, may be there is something in Googlists’ beliefs? 😉
As it was in 1998,
And ever shall be,
Searching without end, Amen.
Also, let’s answer a little poll – what is Google for us?
Cooperation of Mozilla and Google is long and beneficial for both sides. So, why did Mozilla decide to prefer Yandex, the leading Russian search engine, as the default search engine and start page for Russian locale builds, starting with Firefox 3.1? For now, there is no official statement of Mozilla-Yandex business agreement at Mozilla official site, but we can learn details at bugzilla.mozilla.org.
What’s the reason of dropping Google, one of the major revenue sources of Mozilla?
The most obvious reason is that Yandex has the largest market share in Russia (≈45%), while Google is #2 with ≈35% (according to reports of liveinternet.ru). Nevertheless, market share is not the one and only parameter to measure the quality of search provided by search engine. Market share is a result of skilful marketing more than of quality search. There is a great resource to analyze search quality of different search engines for both Russian and English language queries – http://analyzethis.ru. Selecting Russian query language, we’ll see that Yandex leads in most parameters of quality search. For English language, Google has better results. Even without analytics, in practice we can see that while being great in Russian, Yandex gives rather poor results in English. Thus, we can assume that most of Yandex users still switch to Google to find something outside the ru domain. So, the difference in Yandex’s and Google’s popularity in Russian market is not so big to terminate a beneficial agreement with Google.
That’s why I incline toward other reason. As it’s known, Google recently changed its software pack – Google Pack and Firefox isn’t a Google Pack default browser any more. The place of Google Pack default browser was given to… let me guess… maybe, Google Chrome?! Of course. Could there be other applicants? 😉 It’s hard to estimate Mozilla’s losses resulted from this change, but it’s easy to understand the prospect and Google’s plans for future. Chrome is and will be Google’s favorite, and this is natural – Google wants to promote its own product first.
So, maybe that’s why Mozilla’s looking for new partners…
This is a guest post from Helen Grigorieva. She is a tech writer, an author of Flash’y’mania – blog about everything concerning Flash, an assistant marketing director of international software development company, a person interested in tech and Web news and a very nice girl 🙂
The last week of the year is the best time to resume everything that happened in the tech world during the year. So, let’s look at some statistics represented as flash charts to learn what was at the top this year.
Top websites 2008
What are the most popular places of the Web world? The most popular websites according to Alexa ranking and their daily reach (% of global internet users who visit the sites):
Top search engines 2008
Search is an integral part of the Web. Search engines are the integral parts of our life. What search engines were used the most this year?
Top web browsers 2008
Thing which opens the Web for us is a web-browser. Which is the most popular this year?
Top software 2008
Top software of this year is evidently various anti-virus programs. What else was in greatest demand this year?
Top PC games 2008
Of course, computer world can’t be imagined without games. Leaders of this year among the PC games are below:
That’s how computer world lived this year.
Charts are created with Animated Chart software.
This week Google launched SearchWiki – a new tool for editing and marking up Google search results. It’s an addition to user interface which allows promoting or removing search results. By clicking promote and remove buttons, you re-order search results to your liking. Also, you can add public notes to search results and even add web pages to search results for any query. Sounds great, but why many people are so critical of SearchWiki. Let’s see:
1. Your promoting or removing pages affects only your future searches for the current query or very similar queries. So, if you remove the page you don’t like and never want to see again from search results for one query, that doesn’t mean you won’t see it in results for other queries. Also, that means that even if a lot of users dislike certain page, it can still be in top for certain queries, the only thing changes is number of people who promoted or removed the page (it’s shown under the search result description).
2. If the results of voting don’t affect somebody else’s search, the comments can be public only. I’d like to have an opposite situation. I’d rather have a possibility to make private comments (for me only, or maybe for me and my Google friends), and see the search results based on people’s votes. But… we have what we have.
3. And the thing people hate most of all is that we’re unable to opt out SearchWiki. Actually, I want to search in the way I prefer, not in the way Google does. So I believe SearchWiki must be optional, not obligatory addition. And… hurrah! – there is a kind man who helps us to turn SearchWiki on/off when we need – Franz Enzenhofer coded Firefox Greasemonkey enhancement called SearchWiki on/off! Install it and enjoy search with or without SearchWiki – as you want.